(1) Ensure that you come across as a reluctant buyer (especially with ALL estate Agents).
(2) Keep things friendly BUT play hard ball through your lawyer.
(3) Don’t Agree with All the positives set out by the sellers/Estate Agents.
(4) Don’t believe the hype, stay objective
(5) Price is always negotiable e.g. fixed price is a statement of the maximum you need to offer.
(6) Never disclose your negatives during any small talk.
(7) If you are keen and in a rush you will pay more.
(8) Use friendly chat to understand the weaknesses/pressures on the sellers.
(9) ALWAYS negotiate through your lawyer and do your homework on the real prices.
(10) There is a vast difference between buying and negotiating.
(1) Get your timing right. When to market to avoid strong competition.
(2) Keep things friendly BUT play hard ball through your lawyer.
(3) Don’t highlight any negatives to your property, it’s a buyer beware market.
(4) Avoid being extreme and sell the emotional and practical benefits.
(5) Address the purchaser’s barriers to buying, address them directly – never duck away.
(6) If you are keen and in a rush you will get less money.
(7) Use small talk to reinforce the above and softly seek out purchasers weaknesses.
(8) Remember your estate agent has monthly targets, never let them run the show.
(9) Manage the information flow and ALWAYS remember speak to your lawyer.
(10) There is a vast difference between selling and negotiating.